Up your lip game with theBalmJour Creamy Lip Stain from San Franciscan cosmetics brand theBalm. Boasting a super-flexible hybrid formula that starts as a gloss and finishes as a stain, the pout-enhancing lippy delivers the rich pigment payoff of a lipstick. Super-moisturising and creamy without any stickiness, it glides on like butter and has serious staying power to keep your pucker looking smoochable all day. Cruelty-free. Paraben-free.